One of the fastest-growing men's magazines in the world, FHM, began its life in 1985 as a UK special publication called For Him. Originally distributed as a fashion trade product, For Him moved to newsstands as a quarterly in the spring of 1987, sporting a circulation of 60,000. After another UK men's magazine called Loaded launched to great success, For Him changed its editorial approach to compete with the expanding men's lifestyle market; it eventually went monthly and changed its name to FHM in 1994. The reinvented magazine now aimed at younger men, combined various elements of fashion, sex, health, humor, entertainment, and technology. The formula worked: in just five years, its circulation jumped to 750,000.
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One of the fastest-growing men's magazines in the world, FHM, began its life in 1985 as a UK special publication called For Him. Originally distributed as a fashion trade product, For Him moved to newsstands as a quarterly in the spring of 1987, sporting a circulation of 60,000. After another UK men's magazine called Loaded launched to great success, For Him changed its editorial approach to compete with the expanding men's lifestyle market; it eventually went monthly and changed its name to FHM in 1994. The reinvented magazine now aimed at younger men, combined various elements of fashion, sex, health, humor, entertainment, and technology. The formula worked: in just five years, its circulation jumped to 750,000.
