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AutoWeek delivers readers who are drawn to quality, innately curious about new products, innovative, and tech-savvy. Their personalities are built to share the fun with friends and their “auto expert” behavior shines through as advice-givers to others.
AutoWeek readers favor the purchase of vehicles that have what they want and they’re willing to pay to get it! As the price rises, so does AutoWeek’s index of performance to a point where our readers are nearly twice as likely than average U.S. vehicle buyers to purchase a vehicle costing $30,000 or more... and more than 3 times as likely to purchase a vehicle costing $50,000 or more!
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